Safomasi: Kawaii Collection


Art, Interiors, Over a cup of tea.. (Online Journal), Textiles, Travel / Tuesday, October 14th, 2014

Safomasi Kawaii collection/ Collectivitea

Have you seen the Safomasi Kawaii collection yet? I heard from them and I have to share it with all of you because they are beautiful and very contemporary. Safomasi, who design fabrics for the home, have a new collection that is inspired by their travels to Japan called the Kawaii collection. The textiles are hand printed and capture both the serene and the colorful sides of the amazing people and their gorgeous country.  I haven’t visited Japan but I have a long history of virtual association with the country. All through my childhood summer vacations (every single one of them!), I watched wall projector slide shows on Japan because my uncle travelled to, and lived there for the better part of every year, and had this huge collection of slides. Fast forward to last year, and my older son started learning Japanese. This wasn’t part of school but he was fascinated by Japanese culture and fell in love with the language. He’s now an expert and reads books written entirely in Japanese, can carry out colloquial conversation (insanely proud mama!) and has made us promise that we are going to travel there soon. The reason I am writing it here is because I listen to Japanese music playing in my son’s room throughout the day and receive information, facts and trivia on Japan from my son when he comes across something new and am continually exposed to the different dimensions of  this culture. And now, I can’t wait to go there and see for myself! What I really like about the Safomasi collection is that it seeks to explore and portray the multifaceted aspects of the people and their lives and they do so in vivid handprinted colors (swooning over the blue and white!) and striking patterns. The designs make for great conversation starters! There are pillows and quilts in different sizes including one for baby. My favorite is the Festival quilt in gorgeous blue and white..

Safomasi Kawaii collection/ Collectivitea

Safomasi Kawaii collection/ Collectivitea

Visit Safomasi to see all the products and do check out the earlier collections- they are great at reinterpreting tradition for the contemporary world!

All images are courtesy of Safomasi.


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