Karmasuthra Jewelry is for the bold and beautiful woman who resides in all of us. Unique, unconventional and arresting. You know, the one that whispers that you can do anything you want. Yes, you can. Just believe in yourself. It may be hard to believe, but Divya Thomas, the designer and creator behind the popular jewelry brand didn’t always know that she was an artist. “I was never really artistically clever. And I do remember that, growing up, I never wore jewelry. If I did, it was to please my Mum. What I do know is that I have always loved colors and textures. Stepping into jewelry design was just a way for me to put together these elements in a way that is beautiful, intriguing and appealing. I find my inspiration from just about anywhere. The earth, the trees, the stones. Animals. Music.” Divya grew up in the Indian city of Bangalore with a college background in science. She moved to Raleigh, North Carolina 16 years ago as a bride and worked at Duke Hospital as a clinical analyst. “It’s the closest I have come to feeling like a doctor, something I always wanted to be. It was a dream job. I had a white coat, my own office and was thrilled when people mistook me for a doctor. But once I got into jewelry design, I had found my passion and I bid goodbye to clinical research.” The journey into jewelry design had a serendipitous start. “One day, I was out with my daughter and I saw a store that sold beads. It looked interesting and we stepped in to take a look. I was mesmerized. It was a sort of wonderland for me. The variety of beads in different colors, sizes, shapes and forms were so enticing. Running my hands through the beads was when an epiphany struck.” The store was offering a class that very day and Divya signed up. “It was a basic jewelry class where they taught simple stringing, putting beads together and crimping. But it opened up a whole new world for me and it was as if, suddenly, I had discovered something that really excited me. I would dream of designs and literally, run to my studio in the middle of the night to put it together. Clichéd as it seems, there was simply no looking back.”
Karmasuthra Jewelry currently has patrons from around the world and a new design shared on social media sites may be snapped up in a matter of minutes by an enthusiastic audience. The crowning point was when the famous Indian actor, director and social activist, Nandita Das wore Karmasuthra Jewelry. “There is so much that goes into the fact that she wore my jewelry. When I started Karmasuthra, I had one face in my mind. Nandita Das. Every piece of jewelry I made, I could picture her wearing it. I find her inspiring. Earthy, beautiful, confident, passionate, fierce and with such a sense of social commitment. A strong woman. She is what Karmasuthra is all about. That’s when I say that I believe in magic. It had seemed such a lofty dream. And now it is an achievement I am truly proud of.”
Karmasuthra Jewelry grabbed our attention because of the boldness of its designs and the unique combinations that Divya creates. “There is something that everyone who buys the jewelry tells me. That I pay the greatest attention to the smallest detail of the jewelry I make. The clasp is something always forgotten at the back of your neck. It is the part that gets the least attention. But in Karmasuthra, even that clasp is unique. It is something you would want to show off. Nothing is slighted or ignored. I don’t necessarily go for the prettiest beads. I work with the most unlikely objects and materials and make them an object of desire, if I may say so. That is what sets Karmasuthra apart. And when a woman picks it up for her own and wears it, her strength and beauty adds to its charm. I find beauty in imperfection and disorder. That is what drives me and that is what I try to infuse into my jewelry – the beauty in chaos. I would like to believe that when a person truly wants to own a piece of Karmasuthra, it will find its way to them.”
Seek out your own Karmasuthra design by visiting Divya’s page on Facebook.
Image credits: Divya Thomas’ photographs by Mithun Oorath and KSJ photography by Studio Collectivitea.
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