The idea behind the ouatt magazine is very simple – I am obsessed with documenting the journey of creatives, creative thinkers and entrepreneurs and creating an archive of inspirational thoughts, ideas, actions and processes, both in words and as a radio show. And for this edition of Textile Tuesday, I want to share with you my conversation with Lauren Adelman, who moved from New York to the island of Kaua’i and in the process, found a whole new way of life and a new calling. Lauren is currently a private sous chef on Kaua’i, Hawaii but she is also the entrepreneurial force behind the organic, fair-trade, GMO-free clothing label, HUMAN REVOLUTION CLOTHING. With a network that spans continents, HRC is striving to grow a pesticide-free, ‘seed-to-shirt’ label.
“Human Revolution Clothing started with an idea to make undies for yogis. I was a dedicated Ashtanga yoga student for many years, and one day decided to go green on a silly idea of mine. I started researching the textile industry and couldn’t believe the information that I was discovering about how toxic and deadly the fashion industry really was. What I couldn’t believe, more so that I didn’t put it together myself earlier, was our clothing was farmed! And cotton had become the most genetically modified crop on earth. Here I was taking care to eat local, organic, GMO-free food, yet never thinking how chemical farming beyond food was impacting our earth. It’s been on since then. Working towards this cause, and connecting the dots, is my calling and I can’t imagine my life without this journey! Human Revolution Clothing is made up of a global team starting with the farmers of Chetna Organic in India who grow our organic, GMO (gentically modified organisms)-free, fair trade cotton seeds.
Then we have the movers and shakers over at Rajlakshmi mills in Kolkata who measure, cut, stitch and refine our designs. We have local artists of Kaua’i who help design our graphics and we have the most wonderful followers and supporters locally, and globally, that help us continue doing what we love to do. Our home office is based out of Kaua’i, Hawaii, and I spend about 2 months a year in India”, says Lauren. “There are so many challenges when you step into the entrepreneur world and start creating something from nothing. I’ve noticed that I live my life the very same way that I run HRC, and that is everything is here for us to learn, that everything is set up for our personal growth. We don’t always know what that means or what that will look like, but when you have faith in your self and your mission, ups and downs all equal growth and expansion. I hope to accomplish more than I can even dream of right now with HRC. I see HRC as being a leading wholesaler for organic, GMO-free, fair trade clothing. The more momentum HRC gets, the more farmers, workers and crafters we can support. When we grow, everyone connected to us grows as well! My personal goal for 2016 is to have a conscious, positive, high-vibe musician print all of their concert merchandise on HRC, say Michael Franti, Xavier Rudd, Nahko Bear or Neil Young – for starters. If the opportunity presents itself, I would love to have a few flagstaff shops , where I can incorporate our clothing and handicrafts from around the world. I love collaborating and currently, we are linked up with Books Over Bombs (www.booksoverbombs.org) to help raise money for the 400,000 displaced children of Syria through conscious clothing campaigns. So many of the worlds problems are BIG, that many people feel that the little things they do won’t or don’t matter. I think herein rests the key to changing the world. Every little thing becomes the BIG thing. Making small changes eventually becomes the big change and what you do, absolutely, 100%, without a doubt has an impact on the world. I believe supporting and wearing clothing that is organic, fair trade, handmade, locally sourced, locally made, recycled or reused sends out a message that’s far louder than one imagines. Education is the key to that lock and the more reliable information the public can have on the effects of chemical farming and toxic manufacturing processes, the greater the understanding for the need to support organic and sustainable practices.” – Lauren Adelman
Listen to Lauren’s story and get to know the global effort behind her organization, Human Revolution Clothing. We recorded the conversation last summer for the July 2015 issue of the ouatt magazine. More recently, Lauren has launched a Kickstarter project to raise funds and awareness about how our clothing is made. Watch the video and pledge your support (it’s more than 50% funded!)!
All images courtesy of Lauren Adelman.
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